Senior creative, copywriter, shoe addict

I’m a curious and joyful creator. I join the dots between insight and product, and entertain my audience while I’m doing it. I love creating, and feel lucky to have been given some opportunities to do it.

I get cultural and visual trends and create work that’s insightful and modern. I’m a strategic thinker and big ideas person first, but I can also write. TV ads, headlines, social posts, emails, a letter to your Mum telling her you’re not home for Christmas…I’ll craft them all.

Over the last few years I’ve been the lead creative team in some of London’s top agencies - BBH, Publicis, House 337, M&C Saatchi, Jellyfish, Coolr - delivering pitch wins and creating campaigns that have been covered by the BBC, The Telegraph, Glamour Magazine, Campaign, PR Week and Contagious Magazine. 

Outside of advertising I’m a doodler and a teller of tales (I’m writing my first novel), a yoga and meditation teacher, an explorer of places, cultures and experiences, an environmental activist and culture nerd.

I’m available solo, or partnered with an AD who I regularly collaborate with - drop me a line on pubalib@yahoo.com if you want to see their book.

Agencies: BBH, Jellyfish, House 337, M&C Saatchi, Coolr, MRM McCann, VMLY&R, Engine, Hey Human, Ogilvy, MBA Stack, Digitas, Grey, Lowe, What’s Possible Group

Brands: Guinness, Smirnoff, Heineken, Captain Morgan, House of Fraser, Debenhams, Royal Match, L’Oreal, Visa, Pepsi Max, Philips OneBlade, O2, TSB Bank, Boots No7, Shout UK, Easyjet, Cisco, Microsoft, Royal Mail, Vauxhall, Subway, Interflora, Cow&Gate, Aptamil, SMA Baby, Britax, Sainsbury's, HP, Centtrip, P&O Ferries, Pernod Ricard, Unilever, HSBC, Prudential Insurance, Discovery Travel & Living, Electrolux.