Creative

)

First

(

)

(

Senior

)

(

Second

)

Play First

*

Work Second

*

Insights First

*

Execution Second

*

Idea First

*

Channel Second

*

Culture First

*

Campaign Second

*

Showing First

*

Telling Second

*

Craft First

*

Sell Second

*

Interrogate First

*

Create Second

*

Play First * Work Second * Insights First * Execution Second * Idea First * Channel Second * Culture First * Campaign Second * Showing First * Telling Second * Craft First * Sell Second * Interrogate First * Create Second *