Lopsided

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Lopsided *

SOCIAL, PR

Role: Lead Creative Team.

We’ve never worked with so many celebrities!

OK - we mainly worked with their agents.

#March4Women is a big annual event attracting the biggest names. Bianca Jagger, David Tennant, Annie Lennox, Natalie Dormer, Sandy Toksvig…to name just a few.

In 2021, the physical march wasn’t possible and our task was to create a campaign that drove millions to the online event. And we succeeded.

The theme was around having more women in leadership. Our idea ‘stop telling half the story’ shows how we’re still excluding women – half the population – from the places where decisions are being made. And how that skews politics, policies and everything else in between.

We also created a ‘half-the-story’ social filter that our audience could use on IG to show their support for the campaign. They could also go for the full experience and buy merch including t-shirts and tote bags.

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