SOCIAL, FILM

Role: Lead Creative

If babies could talk - what would they say to their mums on Mother’s Day? Maybe they’re just thankful that their mums let them be naughty.

We used this insight to come up with a video from babies thanking their mums. To make it really personalised, we used social listening to inform our content.

We asked mums on our FB page about their most memorable moments of motherhood. We then used those same quotes to create a video for them from their babies.

We used UGC and combined them with some stock footage to create the video.