Don’t throw the kitchen sink at it

Instead, bust out the Buster.

TV

We needed to sell specialist kitchen and bathroom drain unblockers by Buster.

To tell the story, we anthropomorphised a kitchen sink and a bathtub (the casting was interesting - and surprisingly, quite hard to get right).

It was fun writing these, based on real insights around what goes down our drains. We used humour in a category that’s usually demo based to raise awareness about treating our drains and pipes better.

We kept the shots fairly simple, using mostly live action with some animation, and let the VO carry the ads.

Director: Ed Salkeld

Production: Nice Biscuits