Baby Talk

 SOCIAL, FILM

If babies could talk - we mean really talk - what would they say to their mums on Mother’s Day?

We used this idea to come up with a video from babies thanking their mums for all the little things they do for them. To make it really personalised, and to dial up the emotional engagement, we used social listening to inform our content.

We asked mums on our FB page about their most memorable moments of motherhood. We then used those same quotes to create a video for them from their babies.

We used UGC and combined them with some stock footage to create the video.