Move over Papas, the Mamas are here

 SOCIAL VIDEO, CRM

The stats said it all - it was Mums who were the decision makers when it came to the family car - not Dads.

So we made use of this to create a campaign that suited every kind of mum, around every feature of the Vauxhall Crossland X.

The ATL campaign (by Mother) was already set within a cultural context - of mums being defiant enough to wear their pyjamas on the school run. So we ran with it and thought of cool names for our mums. We created 5 mini ads with each of them, and then followed up with innovative emails around the different features of the car.

Director: Rankin

Rankin Films